Entrepreneurs Inspired

For Business Owners & Entrepreneurs
Get startedAbout Me

My Coaching Services

Proin eget tortor risus. Cras ultricies ligula sed magna dictum porta. Vivamus suscipit tortor eget felis porttitor volutpat. Nulla porttitor accums

Visioning

Branding

Planning

Marketing

U

Research

Hiring

Networking

Operations

How Do I Know If I Need a Business Coach?

What is Business Coaching?

Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Nulla porttitor accumsan tincidunt. Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Donec sollicitudin molestie malesuada.

How Do I Know if Business Coaching Is Right for Me?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Do You Only Work With Established Companies?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Do You Offer Ongoing Consulting Services?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Do You Invest In Startup Companies?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

About Ryan Rennison

Business Owner

Ryan is a South African who grew up in both a Rich Dad and a Poor Dad household. Interestingly the rich (step) Dad wasn’t ever happy and the poor (biological) Dad lived in a constant state of happiness. In 2010 Ryan setout on the path of self employment, coming from a corporate background. Ryan has setout to strike a balance of being rich and happy. Now, a decade later, he wants to share his experience and equip others with problem solving abilities to help them get on the path of success quicker. 

Companies Ryan had a part in growing

“Ryan has taught me to see a bigger picture.”

Contact

Phone

+27-761-4608

Email

mail@entrepreneursinspired.co.za

Address

18 Trent Road, Diep River, Cape Town 7800

The Concept

Introduction
The Start-Up J Curve: The Six Steps to Entrepreneurial Success… by Howard Love, an entrepreneur for 35 years, who has founded and co-founded over 15 companies and has invested in more than 50 early-stage startups.
The big idea: focus on where you are on the path
The book lays out the path from startup inception all the way to sale or IPO. The big idea is that knowing the 6 steps and recognizing where you are on the path, can help you stay focused and take the right action. For example, don’t worry about your revenue model when you still haven’t proven that your product has traction. And don’t get bogged down with strategies to scale when you haven’t nailed your business model yet.

The Valley of Death: the first 4 phases of the J curve
The first phase of the J curve is: Create. This is where you’re getting the main ingredients together: a good idea, a strong team with complementary skills that will support each other during tough times, and money. This is actually the best time to be raising money because you’re selling the dream. When you launch, reality sets in and investors’ pockets tighten up.

The second phase is: Release. Push out your minimum viable product and start listening to customers as soon as possible, because they will give you a reality check and point you in a better direction. The more time you spend adding features and perfecting your product, the more you fall in love with it, the more rigid your team becomes, and the more difficult it will be to pivot.

Which is the third phase — the author calls it Morph to indicate that you may have to radically change your product. This is where you iterate through customers’ feedback until you achieve product-market fit.
The fourth phase is: Model. This is where you figure out your economics and nail your business model, making sure that as you grow you will make more money. When a startup is flush with cash, a common mistake is to skip this stage and go directly into scaling mode, which can ruin the company. Focus on making sure that you have a business BEFORE you grow it!

These phases — which the author refers to as “the valley of death” — are the toughest in the lifecycle of a startup, because you start with a dream that’s more than likely to get crushed, but you have to be prepared for this and persevere.

How does it all help in practice?
The author gives a great example of an entrepreneur who started thinking about global expansion too soon: franchising, new products and services, all the possibilities… it was exhausting.
He was in the mindset of phase 5 — scaling the business — when in fact he hadn’t even proved product-market fit, which is phase 3. By re-focusing on the right questions and tasks, the entrepreneur was able to execute without feeling overwhelmed and getting burned out. You want to first NAIL the product, THEN the business model, and THEN scale.