Chapter 13: Money From Nothing

In a world of unlimited opportunities, making a profit is so easy and exciting.

To me, the beauty of the profit model is that you can literally make a profit out of nothing.

Before I tell you of how I have made money from nothing, I first need to tell you are the basics of the profit model.

If you go to your local convenient store or grocery store or cafe and buy any product, take that product and sell it for more than you bought it for, you have made a profit.

Why would someone buy your product at a higher price?

Many variables can help enable this:

  • Convenience 
  • Presentation 
  • User experience 
  • Accessibility 
  • Exposure 

These variables that entrepreneur have at their disposal. If a product is made conveniently available, the price doesn’t play a factor. 

For example, bottled water. 

You can buy the water for “x” from your local store.

You can take that bottle of water, and sell it in the desert. Someone dying of thirst would be willing to pay anything for that bottle. They wouldn’t worry about where you got it or at what price. Their needs would bypass that consideration.

The convenience adds value to the product. Paying more makes sense.

The basics of the profit model though are simple. Buy a product and sell it for more than you bought it for.


I stand before you though as a person who made money from nothing.

On the 30th of June 2010, nothing existed. Nothing had been built. Nothing was being sold. Not a thing. Not this thing.

The next day, I registered a website and built a site. I got a logo designed and make documents. Registration forms and set up email accounts.

It took some time but I slowly got website ranking to climb and business deals coming through the door frequently.

Today, I have a team of staff that deals with clients, thanks to my website and forms.

I created a business from nothing. I make money from nothing. Nothing was there before. Now, where nothing was, is my company and my company generates income. 

I am proof that it is possible to make something from nothing. To make money from nothing.

Endless opportunities exist.